July 12, 2012 – Los Angeles, CA

PHE, Inc. is pleased to announce that it has awarded its successful Adam & Eve brand license to Evolved Novelties. Evolved will take over the manufacturing, packaging, branding and marketing of the popular brand for adult toys and cosmetics, and will work with PHE, Inc. to bring real innovation to the market.

“We are particularly excited about working on the Adam & Eve license because it’s simply the most trusted brand in adult,” says Greg Alves, President of Evolved Novelties. “They have millions of customers worldwide and a solid reputation with consumers as a brand that caters to both men and women. The couples market is exploding right now, so we’re thrilled to be a part of the quintessential brand in that arena.”

Evolved will create a host of new break-frame designs for Adam & Eve, including men’s and women’s toys, lubes and cosmetics. They will also continue to produce Adam & Eve’s bestselling items, using Evolved’s respected pharmaceutical grade formulations and inspired packaging, design and marketing strategies.

“Evolved is the perfect home for Adam & Eve,” says Cindy Lutz of PHE, Inc. “Their original designs and high quality manufacturing brings us the comfort level we’re looking for. They understand that we’re all about enhancing intimate experiences, and they’ve got the superior products to back it up.”

“Evolved is now in the business of turning Adam & Eve into the ultimate romance brand destination for couples,” says Marcus West of Evolved Novelties. “They are already a huge consumer brand with great awareness equally appealing to men and women, so there’s no limit to what the brand can become at retail. This is a market that Evolved is equipped to address with great enthusiasm.”

The new Evolved-backed Adam & Eve products will begin shipping in the fall, with a full spectrum of toys, lubes and lotions available in time for the holiday season.

About Adam & Eve boasts thousands of items for adults to enjoy, including lingerie, toys and novelties. With over 20 million customers and more than 40 years in business, Adam & Eve sets the standard in adult entertainment.

About Evolved Novelties

Style, seduction and sophistication define our brand. Evolved has been creating exceptionally high quality, truly unique massagers since its inception in 2006.  With an emphasis on ingenuity and style, we take pride in designing and re-designing each new line to inspire women and couples to reach new heights of intimacy and pleasure.

Years of development and research has culminated in an extensive collection of stunning, superior products that are functionally flawless and aesthetically graceful. Clean lines, elegant shapes and playful colors are paired with European standard high-speed multifunction motors that offer unparalleled choice in variety of play.

Evolved massagers are manufactured from the highest quality, safest, non-toxic materials available and are 100% Waterproof.