July 1, 2013 – Los Angeles, CA

Evolved Novelties is pleased to announce the addition of Burt Silverstein to their executive sales team! The former Topco sales executive begins his new post today at Evolved Novelties’ Chatsworth offices.

“Burt’s got that perfect combination of big picture thinking and one-on-one approachability that make him indispensable in our industry,” said Greg Alves, President of Evolved Novelties. “We’re excited to work with him on our next big phase of initiatives because we know he has so much to bring to the table. Plus, he rides a Harley, so we know no one will mess with him.”

Burt has over thirty years of experience in the industry, beginning with Transworld News in Cleveland Ohio. Most recently he has been at Topco for the past seven years serving as retail customer relations manager. Evolved believes that Mr. Silverstein’s unique set of talents complement their new business agenda very well.

“Burt’s expertise surrounding customer relationships will be a huge asset to us as we grow,” said Marcus West, Marketing Director at Evolved Novelties. “We’re interested in building deeper and more meaningful connections in the retail marketplace, and expanding our horizons to include other business sectors as well. Burt has the personal flexibility and requisite business sense to identify the strategic shifts we need to cross-over to those new markets.”

“I’m looking forward to working with the team at Evolved,” said Mr. Silverstein. “I’ll be diving right in at the ANME show mid-month, then we’ll create our strategy from there. I have a feeling it’s going to be a great fit.”

Find Burt Silverstein at the Evolved booth at the ANME show July 13-15th.

About Evolved Novelties

Evolved Novelties products are distributed to more than 25,000 stores worldwide with markets encompassing North America, South America, Europe, Russia, Africa, the Far East, Australia and more.  Their mission is to provide groundbreaking, innovative sexual health products to improve the typical couple’s romantic life, a market which is growing exponentially fast.

Evolved Novelties has been creating exceptionally high quality, truly unique massagers since its inception in 2006. Their award-winning designs, packaging and packaging strategies emphasize ingenuity and style, and they take pride in crafting each new line to inspire women and couples to reach new heights of intimacy and pleasure. Clean lines, elegant shapes and playful colors are paired with European standard high-speed multifunction motors that offer unparalleled choice in variety of play.

Evolved massagers are manufactured from the highest quality, safest, non-toxic Phthalate-free materials available and are 100% Waterproof. Evolved Novelties also offers the strongest warranty in the industry, and adheres to the highest standard for product testing in the market.

For more information, visit Evolved Novelties website at www.myevolved.com